Buyer’s remorse is something businesses would rather not occur, yet happens more frequently than desired. It is usually an emotionally reaction by a customer after the sale which may include thoughts of regret, anxiety, or stress. This is one area a business should definitely address during the sales process to minimize the impact and improve the customer’s self-confidence that the decision they made was correct. It can happen after the purchase anything whether it be a vehicle, home, or even outfits though is more common to occur after the purchase of a relatively expensive item. The customer may feel their money was not well spent and the item should not have been purchased, however in many instances it is just an uncomfortable response to change.
However, buyer’s remorse is a healthy feeling as it keeps one’s investments under control. The important thing to preventing it is allowing the product to be sampled (i.e. demonstration version) before the purchase and provide access to both testimonials as well as reviews, both good and bad, from past purchases of the product or service. Providing the customer with alternatives and allowing them to take the time to consider all options and how the product or service applies to them reduces the chance of the client becoming excited over a purchase only to never use it afterwards.
Actions performed post-sale is another opportunity to address buyer’s remorse. Offering the customer a complimentary visit or at minimum making contact to thank them for purchase and providing immediately follow-up support is beneficial to everyone involved. If the item purchased is likely to be used in a public location even a surprise visit to their establishment soon afterwards to interact with the purchased item provides not only confidence for the customer, but also provides the seller a chance to obtain product improvement ideas that may not have been originally considered during creation. The good news about buyer’s remorse is it is typically short-term.
One of the often advertised methods of earning income at home is by creating content within a virtual world. The content’s primary purpose might be simply be for visual enjoyment such as art, buildings, furniture; it might be interactive content such as scripted objects; even commercial real estate of virtual land and rental shops may be a source of income for some. The reasons can vary as to why some would take on such an endeavor such as supplement income, however only a small percentage of those running a business in virtual worlds make enough to cash out real world dollars to pay their living expenses. In fact, for some it doesn’t even cover the electricity used in creating the content nor for their internet access let alone result in a reasonable hourly wage.
However, that is not to say there are some countries where the creating and selling of virtual goods that is later cashed out is equivalent to real world incomes. In various locations the entire revenue of a business is the result of setting up a shared internet connection where workers do nothing but navigate within a virtual world all day to earn a living. Some governments want the opportunity to impose a tax on this virtual income or at a minimum to regulate it in order to prevent money laundering as well as to stop illegal gambling in locations where it is against local regulations. International laws imposed by some countries have even prevented a virtual world from being accessible from another country for political reasons.
The value of such virtual goods is mostly determined by what other avatars are willing to pay for it rather than what the creator wants the price to be. Similar to real-world goods a creator still needs to price their content against competitive products based on it’s unique feature set. While there are some technical mechanisms that may increase the perceived value such as limited time offers or restrictive quantities in the end it is still digital content that the creator has the option to re-release it at a later date with minimal effort which may include making slight improvements. Therefore, when cashing out in great quantities is not feasible many will instead spend their earnings on goods such as decorations for their virtual home or in-world entertainment which benefits other vendors with this reinvestment into the online economy.
Preparing and utilizing a promotion can be quite a challenging activity, but need not a difficult process. Marketing in a sandbox doesn’t need to be tedious or costly. Initial perceptions are everything. Your exhibit presents your business and features the pride that you’ve got in your solutions. If the powerful impact isn’t there, your marketing initiatives will be unsuccessful and a prospective client will find out more about another store in the sandbox.
Sandbox marketing strategies need to be a part of your over-all marketing and is just one component of a comprehensive advertising program. A company that sustains its investment in such marketing while other people minimize their visibility appears large by comparison. A growing number of businesses are discovering the advantages of marketing in a sandbox with regards to bottom line despite the challenging economic times, This will continue to function as an essential task for several and is an excellent place to research and check out competitors as several, or even most, of your respective rivals will likely be accumulated in a single location.
The true secret to make your sandbox marketing effective is some thing which makes your company get noticed. Pop-up screens and temp-rezzed prims are a highly effective feature when they are permitted. Mats or floor surfaces: simply put a image on the customized part of floor coverings. You might like to have an action area that fully disregards the conventional presentation space design but accomplishes exactly the same goals you’ve established.
It can be very time consuming and a lot is invested in marketing, demonstrating, and teleporting frequently leaving not much for follow-through, yet the exhibit is designed to bring in potential customers that will create sales. Pursuing sales opportunities is usually the most crucial component. Efficient sandbox marketing goes past having lots of people to your space and is more than simply advertising from your shop area. It is a perfect spot to show off your products, the services you provide, and also your business to new and existing clients.
Welcoming an avatar into your store is an important marketing tool as it projects recognition of the client so that they feel welcome and that their visit is appreciated. Many times, the first inquiry a prospective sale has how and where to find a particular item or types of items therefore it is important that a greeter provides such a mechanism. Product location methods can either be in-person from another avatar or via a scripted method such as a kiosk. If it is in-person then the greeter should ask how the visiting avatar can be helped as this can present genuine concern, however if the client does not want to bothered yet then the greeter should back off and check in later.
In the real world the distribution of flyers, handouts, and business cards by a greeter to promote products and upcoming events is not uncommon, however a quick inspection of nearby by trash bins and garbage cans will show that many of those handouts were immediately discarded likely before they were even looked at. Similarly in the virtual world the offered inventory items and group invitations as soon as an avatar teleports into a store have a high likelihood of being deleted and/or ignored until after they have had an opportunity to browse the store. With this being the case a nearby kiosk should be available so that if visitors do initially decide to ignore the influx of inventory offers they may still obtain them at a later time. Also, be sure to narrow the sensor range of such automatic distribution gadgets to remain inside the store and read the covenant for the sim to determine what, if any, restrictions are in place in regards to such communication methods.
Recognizing whether the visitor is a prospective customer or a repeat visitor may affect how you welcome the customer as they have two distinctly different needs. New customers will need to learn the layout of the store, the types of products being offered, and how to find products interesting to them. Repeat customers are likely to already know the layout of the store (unless it has been recently remodelled in which case they have similar needs as a new customer) and are more likely interested in knowing what is new such as where a recently released product can be found. Adapting to each and every customer’s needs and requirements will always have a positive impact.
If you should decide that offering an avatar a notecard upon arrival, it may as well be a relevant one based on where they came from. Tools such as Visitor Source Tracker has multiple landing pads each with it’s own landing area. A landmark or SLurl is created for each location and given out from different sources (i.e. perhaps one from a billboard, another from a website, etc) and then depending on which landing area the avatar arrives on they can receive a specific notecard relevant to that specific interest which increases the chances of them reading it.