Make the Most of your Business Entryway


entrymatThe entrance to your business is one of the first things visitors will notice and can greatly effect whether you make a sale or not. The visual appearance needs to be inviting to portray your business in a positive light. It should be attractive both around the entrance itself, but also the path leading up to the door.

One of the most common attributes of an store front includes awnings, plants, statues, and signs. The awning canvas covering adds an aesthetic appear as well as some shelter from the elements. The plants surrounding the entrance are usually in a contained area such as potted structure or sticking up out of a segmented area of the building Sometimes multiple plants are used to create a garden. foundation. Statues can either be either side of the door or placed out in the grass lawn area leading up to the entrance. Signage is usually above the door or on one side recessed in the wall flush with the entryway.

it is very important that any decoration around the entrance does not impede navigation around or through it. While virtual worlds generally do not enforce accessibility laws such as ADA (American Disability Act) like real-world stores do, it is still a best practice to not affect avatar movement nor cause one’s camera controls to unnecessarily be impeded as a result of objects in the doorway. The final consideration is to welcome any and all visitors either with non-obstructive signage (such as a welcome mat) and make it clear to the avatar how they can contact someone for additional assistance.

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