The manner in which one displays and showcases products is extremely important. Potential customers and visitors may or may not be able to view a rezzed version of the product in-world, so the type of imaging used will make a tremendous difference. Taking a few things into consideration will help make sure that the product images are always making the best impact.
To ensure one is using the best product images, one might consider taking the extra step of hiring a professional photographer. While it might be an expensive initial cost, it can be well worth it. Even better is finding a photographer who is just starting out that can do the work at a fraction of the cost or willing to help in exchange for free items to build up their portfolio. Professional photographs for product images can make a tremendous difference.
If a professional photographer does not fit into the allocated budget, one can still get effective product images as long as the right techniques are used. Take the time to look at how other products are displayed for inspiration to recreate similar effects being careful not to copy their exact design and style. In addition, take the initiative to go the extra mile to photograph products from multiple angles in order to offer a variety of views to prospects.
Proper planning, professional pictures and an eye for what will draw in customers will be the best way to utilize effective product images.
Integration of the various holidays that occur throughout the year can benefit a business in many ways. Recognizing that many customers are looking for specific holiday themed merchandise can draw prospects toward your products and once they are in the door or visiting your web site additional interactions either directly or indirectly (such as through social media) will commence. Bundling related products together and offering seasonally-colored merchandise makes it easy to target holiday shoppers who are ready to purchase such items at an impulse.
Planning for an upcoming holiday should start a few months in advance so that appropriate merchandise can be created, decorations can chosen, and prospective customers know that you are recognizing their interests. The specific holidays that you participate in will depend on the demographics that you are trying to appease. Some holidays are specific to religion (i.e. Christmas) while others are regional specific (i.e. Fourth of July in the United States). There are even specific shopping events surrounding some holidays (i.e. “Black Friday” for in-person store visits and “Cyber Monday” for online purchases). However, be aware that advertising too far in advance of a holiday can be a turn-off for some customers.
Finally, when it comes to decorations for a holiday one will want to keep it new and fresh rather than rezzing out the same old decorations year after year (some of which might be utilizing inefficient scripts that does not take advantage of the new mono LSL scripting). Also be sure to establish a budget and stick to it when shopping for new festive decorations to ensure the business maintains a profit that still covers tier and marketing otherwise any additional sales as a result of the holiday will become a burden rather than a benefit.