Effective Product Images

effectiveimagesThe manner in which one displays and showcases products is extremely important. Potential customers and visitors may or may not be able to view a rezzed version of the product in-world, so the type of imaging used will make a tremendous difference. Taking a few things into consideration will help make sure that the product images are always making the best impact.

To ensure one is using the best product images, one might consider taking the extra step of hiring a professional photographer. While it might be an expensive initial cost, it can be well worth it. Even better is finding a photographer who is just starting out that can do the work at a fraction of the cost or willing to help in exchange for free items to build up their portfolio. Professional photographs for product images can make a tremendous difference.

If a professional photographer does not fit into the allocated budget, one can still get effective product images as long as the right techniques are used. Take the time to look at how other products are displayed for inspiration to recreate similar effects being careful not to copy their exact design and style. In addition, take the initiative to go the extra mile to photograph products from multiple angles in order to offer a variety of views to prospects.

Proper planning, professional pictures and an eye for what will draw in customers will be the best way to utilize effective product images.

Product End Of Life Issues

productendoflifeEvery product sold has a life cycle of support. For some products, it can be much shorter than others. For instance, some scripted objects such as proximity sensors, resizers, communication tasks, and others can have a life cycle that is limited as a result of new scripting functions being made available.

Typically, there will be a successor product that one will try to steer customers into that replaces functionality with improved efficiency. However, there is always the problem of maintaining older versions of a product that is still being used by an existing loyal customer base. Ways to support older products, at least for a period of time, might require occasionally releasing bug fixes to adapt to a new environment.

Nobody wants to support an older product because they usually are not generating any new cash flow into a business, so they are a drag on the bottom line unless the product’s existing business model includes reoccurring revenue. Some businesses direct customers to a web site or pass out note-cards that has all of the pertinent information and then provide an upgrade path for users to obtain new versions at a discount or sometimes even for free.  For many businesses, the expense of supporting existing products whose life cycle has ended can be quite costly. The number of customers who are using an outdated product will dwindle over time as more and more of them switch to the latest technology.

Writing Effective Product Manuals

productmanualsIt goes without saying that the right amount of research is required when trying to put together helpful user manuals. Take the time to make sure that all of the documentation is accurate and if possible have another set of eyes double-check the work, preferably someone that isn’t as familiar with the product as the creator is. In addition, it will also be extremely beneficial to find out all of the various ways that customers might use the product so that all proper scenarios are covered should there be a need to troubleshoot.

Make sure when writing product manuals that the structure or base of the manual is outlined first. Then begin filling in all of the pertinent information for each step of the way. If at all possible, it will help a great deal to include pictures or textures along with the instruction process. Many like to work in a visual manner, so having the added pictures or textures will help them there are questions.

While there are a number of avatars that manual writing could be outsourced to, writing product manuals as an in-house project might be more cost effective. This way one really has the most control over the layout and how the information reads to customers. In the end, writing product manuals can be a great way to give customers the quality information that they need in regards to products.