Integration of the various holidays that occur throughout the year can benefit a business in many ways. Recognizing that many customers are looking for specific holiday themed merchandise can draw prospects toward your products and once they are in the door or visiting your web site additional interactions either directly or indirectly (such as through social media) will commence. Bundling related products together and offering seasonally-colored merchandise makes it easy to target holiday shoppers who are ready to purchase such items at an impulse.
Planning for an upcoming holiday should start a few months in advance so that appropriate merchandise can be created, decorations can chosen, and prospective customers know that you are recognizing their interests. The specific holidays that you participate in will depend on the demographics that you are trying to appease. Some holidays are specific to religion (i.e. Christmas) while others are regional specific (i.e. Fourth of July in the United States). There are even specific shopping events surrounding some holidays (i.e. “Black Friday” for in-person store visits and “Cyber Monday” for online purchases). However, be aware that advertising too far in advance of a holiday can be a turn-off for some customers.
Finally, when it comes to decorations for a holiday one will want to keep it new and fresh rather than rezzing out the same old decorations year after year (some of which might be utilizing inefficient scripts that does not take advantage of the new mono LSL scripting). Also be sure to establish a budget and stick to it when shopping for new festive decorations to ensure the business maintains a profit that still covers tier and marketing otherwise any additional sales as a result of the holiday will become a burden rather than a benefit.
If the goal is to get the attention of avatars whether it be signs, products, or some other attraction then such items should be rezzed at eye level. In the real world many retail stores will place merchandise at just before or at eye level, however in virtual worlds the most common eye levels are actually the avatar’s should up about two meters above the avatar’s head (sometimes referred to as camera angle and position). This is why, unlike in real life stores, many in-world stores stack items from the floor all the way to the ceiling.
However, as with any marketing methods there are always exceptions to the rule. When an avatar is in a seated position their camera position will be closer to the floor. This is also true for some of the smaller avatars in virtual worlds which is similar to real life stores who will place items such as toys and cartoon cereal boxes closer to the ground so that those products are at eye level with kids. Depending on the circumstances, an avatar in a seated position might also be in mouse-look view in which case the camera position and angle is from the front of the avatars eyes just like in real life. Shoppers tend to scan merchandise in the same method as they read a book (i.e. left-to-right such as in the western hemisphere) and will usually find the most expensive items at eye level which the lesser expensive or generic brands are located on the very top shelf or close to the floor.
The visual impact of wall decorations such as art, paintings, and photographs should also be located at eye level even if the room has a high ceiling. When rezzing such items keep in mind that the size of the artwork should be proportional to the space. Small pictures should not be placed on large empty walls and huge paintings should not be located on small walls. When there are several small decorations to be rezzed in an area they need to be clustered together with a common theme in order to fill up the space.