Development and Design Considerations

designconsiderDesign considerations for a new product or idea must be centered around the audience that will be using it. Demographics and the implied needs prospects will affect its success when introduced. The actual design of a product will have to satisfy those avatars who choose to use it.

The final test in determining whether or not a product design is successful or not is in the purchasing of the product. The product designer has to determine that result in advance, of course, which is the key to the creation of the best design. In general there are two main design considerations that affects the end result. The first is industrial design which is concerned with functionality, workability and durability. The second is product design would is related to aesthetics, eye appeal, coloring and general overall appeal.

Industrial design is affected by a variety of factors such as script load on the servers, script memory usage, as well as reliable error checking if and when invalid data is received. The user of the object expects the scripts, poses, animations, etc to work at all times regardless if it’s first use of the scripted object or weeks later after the sim has crashed/restarted.

Product design is affected mostly by visual elements such as the relative scale of the object in relationship to the avatar (of which avatars can come in all sizes from small nano avatars to larger avatars a dozen or more meters tall). The colors used to texture and tint the object should not clash with each other and if the object can change into different shapes such as an outfit or even a rigid mechanical part of a machine such movement should appear natural from the avatar’s viewpoint.

A great deal of effort will usually go into the marketing end of the equation in order to determine what segments of markets are demanding the product. Once that area is sufficiently identified, then the product can be designed to specifically appeal to that market segment in a successful manner that
will bring predictable results.



Business Advantages to Holiday Planning

holidaydecorIntegration of the various holidays that occur throughout the year can benefit a business in many ways. Recognizing that many customers are looking for specific holiday themed merchandise can draw prospects toward your products and once they are in the door or visiting your web site additional interactions either directly or indirectly (such as through social media) will commence. Bundling related products together and offering seasonally-colored merchandise makes it easy to target holiday shoppers who are ready to purchase such items at an impulse.

Planning for an upcoming holiday should start a few months in advance so that appropriate merchandise can be created, decorations can chosen, and prospective customers know that you are recognizing their interests. The specific holidays that you participate in will depend on the demographics that you are trying to appease. Some holidays are specific to religion (i.e. Christmas) while others are regional specific (i.e. Fourth of July in the United States). There are even specific shopping events surrounding some holidays (i.e. “Black Friday” for in-person store visits and “Cyber Monday” for online purchases). However, be aware that advertising too far in advance of a holiday can be a turn-off for some customers.

Finally, when it comes to decorations for a holiday one will want to keep it new and fresh rather than rezzing out the same old decorations year after year (some of which might be utilizing inefficient scripts that does not take advantage of the new mono LSL scripting).  Also be sure to establish a budget and stick to it when shopping for new festive decorations to ensure the business maintains a profit that still covers tier and marketing otherwise any additional sales as a result of the holiday will become a burden rather than a benefit.