The Importance of Product Descriptions

productdescShowcasing products requires one to find the best possible method for writing product descriptions. While facts about the product needs to be included, simply listing the features can leave the product description feeling flat. A good balance of information, if done correctly, can result in quality content resulting in product descriptions that will help the products sell themselves.

Not every avatar visiting the store will know what the products can be used for. Therefore make sure that the simple element of what the product is used for is included in the description. Some products may also benefit from having a demo version rezzed in-world. Easy to understand information along with examples as well as a brief list of features will help to enrich the description even more. A prospect can become a paying customer by simply making them feel that they will miss out if they do not buy the product. Making it known this is a must-have product by mentioning the various ways that it can make their life easier is a great selling point.

Also, if this product can be gifted then list the types of people in the potential customer’s life who would be perfect recipients. A good picture of the item is a necessity. While the wording is important, the addition of multiple high-quality (minimum 512×512 pixels) texture or photographs as well as at least one video of the product can really drive the sale home.

 

Breaking the Perfectionist Habit

perfectIt is important to know when a product includes all of the desired features and is ready for release. Sometimes, this can lead to spending excessive time perfecting it only to realize that the extra time spend on such perfection might not have been worth the effort. The longer time is spent perfecting a product for release may result in missed sales opportunities.

Insisting on releasing perfect products can lead to frustration and disappointment because there is no such as a perfect product. The common cliche that you “can satisfy some people some of the time, but you cannot satisfy everybody all of the time” consistently holds true. When choosing which features to include in a product, one must consider the time and effort required to implement it in exchange for the increased (or lack thereof) sales that results from it.

During the finalization of a product there will always be tweaking involved based on both internal testing and possibly from external beta testers. However, as each new product is released you will gain experience to know when to stop making adjustments and when to just finish creating the product so it can be marketed.

Knowing when to stop perfecting is important for both product development as well as individual projects even when the project does not originate from you. External requests, sometimes referred to as contract work, will have strict deadlines and milestones that must be accomplished along the way which can all be reasonably satisfied without being “perfect”.

Taking a closer look at Business Strategy and Competitors

forumsWriting a business strategy and marketing plan is not required in order to start a new business, however it will challenge you to answer important questions regarding every aspect of your business. The business strategy should provide, at minimum, both short-term and long term goals and can be used as a blueprint when making decision during the course of business. One of the most challenging, yet very important, areas of the plan to investigate is potential competition. Such investigations of competitors may include lessons learned from failed competitors from the past, current competition, as well potential competition in the future should a non-competitor decide to expand their business into your market.

Many consumers will compare competitive products on price alone, therefore your marketing strategy should also determine it’s pricing position. The three common pricing methods are undercutting, matching, and premium. Undercutting the competition by pricing your products at a lower price has the potential of increasing market share, but could also suggest to potential customers that your products are cheap and low quality. Matching prices set by the competition requires including a similar feature set as other’s products, however it can be very difficult to stand out and gain market share if you are both selling the same similarly-priced quality items. Premium pricing allows you to stand out from the competition by highlighting exclusive features and an impression of high quality, however due to the higher price the competition might gain a higher market share in the short term.

Every business is unique in how they include social marketing in their long term e-business strategy, however the general goal is to increase interactions with both customers and prospects. Potential prospects will want to submit inquiries about available products including how they compare to the competition. Existing customers will have support inquiries on how to best utilize their recent purchase to benefit them and/or will request new features to be added based on advertisements received from your competition. It is important to reply to these inquiries and monitor review boards and discussion forums for communications between customers and prospects. Fortunately, many product review places allow a follow-up reply to be posted for all to see as a demonstration that the business owner cares about their customers.