Here is why you must Rez Objects at Eye Level

eyelevelIf the goal is to get the attention of avatars whether it be signs, products, or some other attraction then such items should be rezzed at eye level. In the real world many retail stores will place merchandise at just before or at eye level, however in virtual worlds the most common eye levels are actually the avatar’s should up about two meters above the avatar’s head (sometimes referred to as camera angle and position). This is why, unlike in real life stores, many in-world stores stack items from the floor all the way to the ceiling.

However, as with any marketing methods there are always exceptions to the rule. When an avatar is in a seated position their camera position will be closer to the floor. This is also true for some of the smaller avatars in virtual worlds which is similar to real life stores who will place items such as toys and cartoon cereal boxes closer to the ground so that those products are at eye level with kids. Depending on the circumstances, an avatar in a seated position might also be in mouse-look view in which case the camera position and angle is from the front of the avatars eyes just like in real life. Shoppers tend to scan merchandise in the same method as they read a book (i.e. left-to-right such as in the western hemisphere) and will usually find the most expensive items at eye level which the lesser expensive or generic brands are located on the very top shelf or close to the floor.

The visual impact of wall decorations such as art, paintings, and photographs should also be located at eye level even if the room has a high ceiling. When rezzing such items keep in mind that the size of the artwork should be proportional to the space. Small pictures should not be placed on large empty walls and huge paintings should not be located on small walls. When there are several small decorations to be rezzed in an area they need to be clustered together with a common theme in order to fill up the space.

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The Hidden Value of Furniture

furnishingsThe furnishings used within a store is important because from a buyer’s point of view it will greatly affect their firm impressions of the goods or services available. Furniture should be high quality and appeasing to look at while also functional at the same time. It should blend in with the theme of the rest of the store (i.e. wall and floor colors) without impeding the flow of traffic.

While in a virtual world one does need to be concerned about whether furniture is well painted, the textures used on the furniture should be detailed enough to have a sense of quality but not necessarily at a high resolution as the texture needs to rez in a reasonable amount of time. Stores that mostly consist of plain grey surfaces for an extended period of time can be a turn-off to any potential buyers. Once the textures on furniture does become visible textures should be properly aligned along surface edges and have a smooth or polished look to convey quality.

Common furnishings in a typical retail shop might include lamps (local lighting), displays (demo objects), a cash register (scripted vendors), card machines (kiosks to purchase in-world currency), and shopping carts (dedicated rez areas for unboxing new purchases into inventory). The placement of these functional furnishings should express professionalism by being located away from walls while at the same time not affect avatar traffic nor camera angles as prospects navigate throughout the store.

How to Attract Customers with the Floor

floorlightFloor projections and lighting are utilized as an element of company advertising, promoting & amusement. Projections can provide amazing worlds of color and illumination. Floor lighting is new and well-liked. Earlier lighted flooring surfaces go as far back as the 1950s.

They offer an original opportunity for visitors to shape & work together with their surroundings. Sometimes they’re interactive floor projections with designs that alter in reaction to guests. When visitors move across, the shapes draw back. Movement detectors would both change floor projections in the physical atmosphere and adjust an electronic setting viewed on a display screen.

Floor illumination can help set the ambiance and surroundings in the reception area. A lighted floor is often a flooring with sections (floor tiles) which glow with assorted colors. They include transparent shaded glass panels illuminated from beneath by light sources. Contemporary lighted flooring surfaces are lighted utilizing tinted light-emitting-diodes. The flooring surfaces are usually made out of square tiles using a strengthened glass. The edges and bottoms are made reflective along with the top to present a level shade. Owners can customize a number of components, such as the power of the lighting, coloring, as well as the images shown on the floor.

In addition to purposing a dancing floor for business use, some firms will mimic a projected picture on the flooring (like the corporate logo) with a 100% see-through prim of which the top area has a 75% alpha texture placed on it. This results in the floor surfaces beneath the picture continuing to be seen. A typical spot light with a gradually alpha texture tinted the most applied coloring from the graphic functions as a virtual projector.