In an effort to attract visitors some venues and business areas, such as a mall, have a dance area with a live host and either a live DJ or a streaming radio station that hold “Best of… ” contests. These contests invite visitors to wear outfits that fit a specific theme similar to costume contests in the real world during the month of October. The contest has a specific starting and ending time and the rules tend to be fairly loose in that a themed outfit may either be created by wearer or obtained elsewhere. It is not uncommon for pictures to be taken during these events and posted onto a nearby wall as a memory of the event.
The incentive for visitors to attend such events typically includes a cash payout to the winner(s) of the contest. Some hosts will collect the votes manually via instant message or notecards while other hosts will utilize a scripted voting board where participants can both register to be voted on or they may vote for others. Throughout the event the host will encourage everyone to convince their friends to attend the event which increases traffic in the area and has the side effect of potentially higher sales for local businesses or additional tips received by the venue and host.
Voting criteria is generally a popularity contest with no specific guidelines on what should be considered when voting which means if sometimes the winner is the person that teleported the most loyal friends to the event. However, that is not to say those who are truly selecting the best outfit is not basing it on attributes such as visuals, authenticity, and how closely related it is to the contest theme. Many contests are for individuals, but some places also hold competitions for couples or will divide the contest prizes between the best male avatar and best female avatar.
The extra traffic to an area as a result of these competitions has the potential to benefit not only the host and value, but also businesses renting a shops and stalls near the dance area. However, with the concentration of avatars in a single location within a sim means an increased chance of lag due to the server having to process all those avatars and the client viewer software having to load lots of textures into cache. The risk is that visitors may teleport away from the area as a result. The primary method to address this is by reducing the number of scripts used by vendors and other objects as well as requesting that visitors remove unnecessary HUD’s and attachments in order to improve the experience for everyone.