Let Customers Give You Feedback

click2leavefeedbackCustomer satisfaction is a factor that can make or break a business. Satisfied customers can potentially recommend products and services to others and become repeat customers. On the other hand, dissatisfied customers may never or rarely provide repeat business, and might even tell others about their dissatisfaction. This is why to alleviate things that irritate your customer, one should solicit product feedback.

The need to identify the areas customers may be having a less than satisfying experience is very important. How satisfied customers are with a particular physical characteristics such as functionality, prims, script load, and aesthetics of the product that they purchased? Identify the functionality that the product provides and have customers rate each aspect of its functionality separately on an even-numbered scale so that there is no neutral option available. Some businesses will create a notecard with a series of check-off boxes in it for this purpose, others might use an in-world survey kiosk or a web site.

Soliciting product feedback when the product you require feedback on is not really a physical product, but instead customer service and support offerings, is not quite as straightforward. One must examine sales and service to identify areas where customers may be experiencing a degree of dissatisfaction. It is difficult to ask open ended questions to identify these areas from customers, since most customers will not take the time to answer open ended questions, even though this type of information is the most useful form of feedback for a business.

Business Advantages to Holiday Planning

holidaydecorIntegration of the various holidays that occur throughout the year can benefit a business in many ways. Recognizing that many customers are looking for specific holiday themed merchandise can draw prospects toward your products and once they are in the door or visiting your web site additional interactions either directly or indirectly (such as through social media) will commence. Bundling related products together and offering seasonally-colored merchandise makes it easy to target holiday shoppers who are ready to purchase such items at an impulse.

Planning for an upcoming holiday should start a few months in advance so that appropriate merchandise can be created, decorations can chosen, and prospective customers know that you are recognizing their interests. The specific holidays that you participate in will depend on the demographics that you are trying to appease. Some holidays are specific to religion (i.e. Christmas) while others are regional specific (i.e. Fourth of July in the United States). There are even specific shopping events surrounding some holidays (i.e. “Black Friday” for in-person store visits and “Cyber Monday” for online purchases). However, be aware that advertising too far in advance of a holiday can be a turn-off for some customers.

Finally, when it comes to decorations for a holiday one will want to keep it new and fresh rather than rezzing out the same old decorations year after year (some of which might be utilizing inefficient scripts that does not take advantage of the new mono LSL scripting).  Also be sure to establish a budget and stick to it when shopping for new festive decorations to ensure the business maintains a profit that still covers tier and marketing otherwise any additional sales as a result of the holiday will become a burden rather than a benefit.

There’s more to customer loyalty than just repeat sales

teleportOne of the best ways to increase sales is to sell to your existing customer base and in order to accomplish that customer loyalty needs to be established. It is especially difficult in the virtual world to retain customer loyalty due to the fact that all transactions occur via the internet, therefore unlike in the physical world businesses no longer have a local economy advantage of being close to where the customers live. Prospects can simply teleport away to another location without giving it a second thought, therefore first impressions and post-sale follow up service is a must.

The same ease that allows potential customers to consider the competition can also be used to your advantage to check out the competition yourself. One must know as much as possible about their own customers as they do about the offerings of competitors to determine whether the products offered aligns with customer needs. This may require surveying visitors and/or asking follow-up questions after the sale to determine why the customer purchased your product over someone else’s. Once this information is obtained targeted marketing (in contrast to mass marketing) is used to both attract the right type of new customer and to encourage the existing customer base to come back and purchase more.

While direct one-to-one instant messaging with customers is effective, a strong social media presence is also a must. Face-to-face interactions are less likely in a virtual world, however when a purchased product is meant for public view then teleporting to the customer’s location can be beneficial. Not only does this show the customer that one cares about follow-up service it also allows the creator to see how their item fits into different environments which can lead to specialized features in future versions. Other forms of effective social media includes maintaining a blog demonstrating your expertise in an industry as well as replying to comments posted by others in forums.

Finally, the sales process itself needs to occur smoothly in order for that customer to return and purchase more. The store environment should be lag free utilizing low-impact scripts and a minimum amount of high resolution textures. In-world vendors should be online 24/7 and alternate methods of purchase available such as via web-based stores hosted by the virtual world provider. Product delivery should be timely once the in-world currency is transferred from the customer to the creator and all store policies needs to be made available both before and after the sale. In summary, if the sales process itself is not a positive experience for the customer then regardless of how high quality and useful their new purchase is they likely will not return to make additional purchases.

Breaking the Perfectionist Habit

perfectIt is important to know when a product includes all of the desired features and is ready for release. Sometimes, this can lead to spending excessive time perfecting it only to realize that the extra time spend on such perfection might not have been worth the effort. The longer time is spent perfecting a product for release may result in missed sales opportunities.

Insisting on releasing perfect products can lead to frustration and disappointment because there is no such as a perfect product. The common cliche that you “can satisfy some people some of the time, but you cannot satisfy everybody all of the time” consistently holds true. When choosing which features to include in a product, one must consider the time and effort required to implement it in exchange for the increased (or lack thereof) sales that results from it.

During the finalization of a product there will always be tweaking involved based on both internal testing and possibly from external beta testers. However, as each new product is released you will gain experience to know when to stop making adjustments and when to just finish creating the product so it can be marketed.

Knowing when to stop perfecting is important for both product development as well as individual projects even when the project does not originate from you. External requests, sometimes referred to as contract work, will have strict deadlines and milestones that must be accomplished along the way which can all be reasonably satisfied without being “perfect”.

The Many Advantages of Billboard Advertising

billboardexampleAdvertising strategies utilize many different marketing methods aimed at engaging new clients. Marketing your business or solutions via billboards is an excellent opportunity. When you use billboard marketing make certain you keep in mind that less is more.

Outside display advertising has long been a common and efficient way to present your products or services to your local community. Billboard marketing and advertising is amongst the most inexpensive alternatives of promotion and it also certainly has credible advantages. It is often a part of a company’s overall marketing strategy, utilizing larger-than-life signs to distribute your message about products and solutions, services, or special occasions. Outside advertising and marketing is usually a type of selling channel which involves putting up announcements and promotional products outdoors where people are able to see them. Advertisements are generally found in high traffic, line-of-sight destinations for example entryways, clubs and walkways.

This is a very efficient way of getting a sales message to the area. Marketing and advertising outside suggests ads are often available the best viewing fulfillment on the prospects therefore getting some sort of recurring advertising. Individuals visit the same landmark weekly, sometime on a daily basis. Billboard advertising is most effective when you need to get to everybody in a particular geographical location and has become the most popular form of outside advertising and marketing.

Successful marketing in a sandbox

ImagePreparing and utilizing a promotion can be quite a challenging activity, but need not a difficult process. Marketing in a sandbox doesn’t need to be tedious or costly. Initial perceptions are everything. Your exhibit presents your business and features the pride that you’ve got in your solutions. If the powerful impact isn’t there, your marketing initiatives will be unsuccessful and a prospective client will find out more about another store in the sandbox.

Sandbox marketing strategies need to be a part of your over-all marketing and is just one component of a comprehensive advertising program. A company that sustains its investment in such marketing while other people minimize their visibility appears large by comparison. A growing number of businesses are discovering the advantages of marketing in a sandbox with regards to bottom line despite the challenging economic times, This will continue to function as an essential task for several and is an excellent place to research and check out competitors as several, or even most, of your respective rivals will likely be accumulated in a single location.

The true secret to make your sandbox marketing effective is some thing which makes your company get noticed. Pop-up screens and temp-rezzed prims are a highly effective feature when they are permitted. Mats or floor surfaces: simply put a image on the customized part of floor coverings. You might like to have an action area that fully disregards the conventional presentation space design but accomplishes exactly the same goals you’ve established.

It can be very time consuming and a lot is invested in marketing, demonstrating, and teleporting frequently leaving not much for follow-through, yet the exhibit is designed to bring in potential customers that will create sales. Pursuing sales opportunities is usually the most crucial component. Efficient sandbox marketing goes past having lots of people to your space and is more than simply advertising from your shop area. It is a perfect spot to show off your products, the services you provide, and also your business to new and existing clients.