Customer satisfaction is a factor that can make or break a business. Satisfied customers can potentially recommend products and services to others and become repeat customers. On the other hand, dissatisfied customers may never or rarely provide repeat business, and might even tell others about their dissatisfaction. This is why to alleviate things that irritate your customer, one should solicit product feedback.
The need to identify the areas customers may be having a less than satisfying experience is very important. How satisfied customers are with a particular physical characteristics such as functionality, prims, script load, and aesthetics of the product that they purchased? Identify the functionality that the product provides and have customers rate each aspect of its functionality separately on an even-numbered scale so that there is no neutral option available. Some businesses will create a notecard with a series of check-off boxes in it for this purpose, others might use an in-world survey kiosk or a web site.
Soliciting product feedback when the product you require feedback on is not really a physical product, but instead customer service and support offerings, is not quite as straightforward. One must examine sales and service to identify areas where customers may be experiencing a degree of dissatisfaction. It is difficult to ask open ended questions to identify these areas from customers, since most customers will not take the time to answer open ended questions, even though this type of information is the most useful form of feedback for a business.
One of the best ways to increase sales is to sell to your existing customer base and in order to accomplish that customer loyalty needs to be established. It is especially difficult in the virtual world to retain customer loyalty due to the fact that all transactions occur via the internet, therefore unlike in the physical world businesses no longer have a local economy advantage of being close to where the customers live. Prospects can simply teleport away to another location without giving it a second thought, therefore first impressions and post-sale follow up service is a must.
The same ease that allows potential customers to consider the competition can also be used to your advantage to check out the competition yourself. One must know as much as possible about their own customers as they do about the offerings of competitors to determine whether the products offered aligns with customer needs. This may require surveying visitors and/or asking follow-up questions after the sale to determine why the customer purchased your product over someone else’s. Once this information is obtained targeted marketing (in contrast to mass marketing) is used to both attract the right type of new customer and to encourage the existing customer base to come back and purchase more.
While direct one-to-one instant messaging with customers is effective, a strong social media presence is also a must. Face-to-face interactions are less likely in a virtual world, however when a purchased product is meant for public view then teleporting to the customer’s location can be beneficial. Not only does this show the customer that one cares about follow-up service it also allows the creator to see how their item fits into different environments which can lead to specialized features in future versions. Other forms of effective social media includes maintaining a blog demonstrating your expertise in an industry as well as replying to comments posted by others in forums.
Finally, the sales process itself needs to occur smoothly in order for that customer to return and purchase more. The store environment should be lag free utilizing low-impact scripts and a minimum amount of high resolution textures. In-world vendors should be online 24/7 and alternate methods of purchase available such as via web-based stores hosted by the virtual world provider. Product delivery should be timely once the in-world currency is transferred from the customer to the creator and all store policies needs to be made available both before and after the sale. In summary, if the sales process itself is not a positive experience for the customer then regardless of how high quality and useful their new purchase is they likely will not return to make additional purchases.
Shop furnishings are a significant part of the retail store and it must make it possible for extra atmosphere towards the buyers by providing them the ability to examine merchandise in more detail and acquire additional information about it. The shop fixture is definitely the consumer’s initial visible perception that determines his/her feelings for the product or service he/she is prepared purchase as well as the all round store setting. Shop fixture materials and decorative plants carries an influence on the over-all style in the shop.
It is crucial that store information is up to date as this is also what visitors are interested in. If a subscription system is utilized you will find different levels of worry and awareness with shoppers out there having their details harvested. You will discover those who find themselves bothered by the thought of their sensitive information being distributed, while some who have no idea information is being collected at all nor what is being done with it. The most crucial guideline for the design of your store is always to give consumers easier access to your unique product range thus an easy-to-locate brochure of products and solutions is important both in-world (such as inside of notecard) and external including the store information web page on the marketplace.
The furnishings are visible components of your store therefore it should look interesting and appealing. The significance of the fixture is important no matter what product or service that you are promoting. Plastic-appearing material store fixtures have the attributes of cheapness and wide use, while wood versions (not the default plywood texture) provide the highlights of style. Wooden furnishings are generally time preferred for products and store display.
Get attractive plants and flowers for all of the holiday seasons that occur throughout the year. Be sure to include elaborate plants for anniversaries, birthdays and holiday activities. Plants are exactly what everyone enjoys so that you can have grass and natural little plants for making your store a lot more exciting. The sleek appeal of marine plants can also provide the final touch to your aquarium tank. Fortunately, in contrast to first life, there is no need for an automated sprinkling system with variable timing functions for supplying routine, unattended irrigating of virtual plants.
Prospective customers will demonstrate their gratitude when provided with the information and facts they are shopping for about offered products and solutions within a noticeably desirable environment. Acknowledgement of social values such as fun activities and important days can lead to higher sales of the product or service currently being made available with the confidence that it will be of high quality.
Establishing the selling price of an item requires research into environmental factors in order to support the final decision. Such research identifies which customer base to target and further determines what are the expectations of those customers at different price levels. The current status of the economy can affect this too because if the economy is on the upswing then prices might be tolerated at the high end , conversely if the economy is in or recovering from a recession prices are likely to be at the low end since customers are likely cutting back.
Sales promotions such as discounts and coupons may result in a quick sale or two, however they should be reserved for products at either the beginning or the end of their existence. Once the standard price is determined utilizing a lower “introductory” price for a limited time period after product release is reasonable as long as the limited time period is honored resulting in a higher price later. Another benefit of offering a product at the lower price is it increases market share for the sell against competitors. At the opposite end of a product existence are “close out” sales which in the real world the purpose is to sell remaining stock and free up shelf space while in the virtual world it generally means the product will no longer be offered for sale through an automated vendor or web site. However, nothing prevents the content creator from selling virtual goods on a case-by-case basis upon request unless the creator closes their account and no longer logs into the virtual world.
Premium product pricing, on the other hand, can project value to the prospective end user if it is apparent that the post-sales service and support of the product is better than the rest. This is similar to generic versus name-brand products in a grocery store. For example, some who have worked in the hot dog industry have revealed that the same exact product is being packaged with a generic name on the outside as are the name-brand and yet the former sells for a much lower price than the latter. The latter benefiting from their established brand name and service justifies the higher pricing. Another example is in the computer industry in that while you can buy a computer from a competitively priced small business at the local strip mall that is only open specific hours and closed on the weekend, there are also similarly-equipped computers selling for much more that make available a dedicated 24/7 toll-free call center staffed with knowledgeable service technicians held to strict performance metrics.
Unlike products resold in the real world, merchandise sold within the virtual world are generally only available from the creator themselves. While it’s true that some creators allow franchise stores and others to rez an affiliate vendor the price is generally locked and the commission structure is usually at a fixed rate. Some items sold in the virtual world can be manufactured from supplies offered by the creator and then a levelling system is used to determine the cost-of-goods. Those who have higher experience at manufacturing have the advantage of having a lower cost and therefore can offer the final product at a reduced price.