Making the Most of a Themed Location

themeareaThe purpose of theming a location is a form of multi-sensory marketing intended for the visitor to potentially leave their every day own world behind without having to travel very far. Examples of themed areas might be indoors (i.e. a dance club featuring pirates and ships or a performance area such as a stage telling a story), outdoors (i.e. oversized plants in an amusement park that reduces the relative size of tourists to ants), and even underwater (i.e. a submarine ride that passes by sharks and tallking fish) through the use of music, lighting, props, and smells.

The tempo of the music and sound effects can set the mood of a themed area such as ghostly sounds in a cemetery scene or whimsical tunes in a cartoon area. Colored lights can also contribute towards the sensory experience which is the case when lightning strikes appear randomly in front of the visitor while drops of water fall onto them to simulate a rain storm. Finally, props are the most common elements of a themed area and are most effective when they are unique and memorable only at that particular location. Props should be time-period consistent with the intended theme and contribute towards telling the story without overwhelming the visitor nor saturating the area.

The use of props should enhance the intended focus of the area and not detract from it such as the case when large props improperly positioned or are overlapping each other. Questions such as why a particular prop is being used should be asked throughout the setup and/or performance time to determine whether that particular prop is really needed. Observation of the initial visitors are key in determining the effectiveness of a prop as their visit time and actions (i.e. are they distracted with personal tasks such as instant messaging with others or interacting with the props) should provide sufficient clues whether the excess or lack of proper theming has occurred.

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Business Advantages to Holiday Planning

holidaydecorIntegration of the various holidays that occur throughout the year can benefit a business in many ways. Recognizing that many customers are looking for specific holiday themed merchandise can draw prospects toward your products and once they are in the door or visiting your web site additional interactions either directly or indirectly (such as through social media) will commence. Bundling related products together and offering seasonally-colored merchandise makes it easy to target holiday shoppers who are ready to purchase such items at an impulse.

Planning for an upcoming holiday should start a few months in advance so that appropriate merchandise can be created, decorations can chosen, and prospective customers know that you are recognizing their interests. The specific holidays that you participate in will depend on the demographics that you are trying to appease. Some holidays are specific to religion (i.e. Christmas) while others are regional specific (i.e. Fourth of July in the United States). There are even specific shopping events surrounding some holidays (i.e. “Black Friday” for in-person store visits and “Cyber Monday” for online purchases). However, be aware that advertising too far in advance of a holiday can be a turn-off for some customers.

Finally, when it comes to decorations for a holiday one will want to keep it new and fresh rather than rezzing out the same old decorations year after year (some of which might be utilizing inefficient scripts that does not take advantage of the new mono LSL scripting).  Also be sure to establish a budget and stick to it when shopping for new festive decorations to ensure the business maintains a profit that still covers tier and marketing otherwise any additional sales as a result of the holiday will become a burden rather than a benefit.