The Importance of Product Descriptions

productdescShowcasing products requires one to find the best possible method for writing product descriptions. While facts about the product needs to be included, simply listing the features can leave the product description feeling flat. A good balance of information, if done correctly, can result in quality content resulting in product descriptions that will help the products sell themselves.

Not every avatar visiting the store will know what the products can be used for. Therefore make sure that the simple element of what the product is used for is included in the description. Some products may also benefit from having a demo version rezzed in-world. Easy to understand information along with examples as well as a brief list of features will help to enrich the description even more. A prospect can become a paying customer by simply making them feel that they will miss out if they do not buy the product. Making it known this is a must-have product by mentioning the various ways that it can make their life easier is a great selling point.

Also, if this product can be gifted then list the types of people in the potential customer’s life who would be perfect recipients. A good picture of the item is a necessity. While the wording is important, the addition of multiple high-quality (minimum 512×512 pixels) texture or photographs as well as at least one video of the product can really drive the sale home.


Differences between Small Shops and Large Stores

largesmallstoreThe factors that affect whether a visiting avatar spends money in a small shop versus a large store is similar in some aspects within virtual worlds, but also different in other ways when compared to the real world. One example of differences is the price paid for a product. Unlike the real world, large stores do not have the advantage of purchasing products in volume in which the lower price can be passed onto consumers because copyable items (or items sold through an affiliate vendor) has a near non-exist cost associated with them once the initial product is created.

However, the similarities between virtual and real world retail locations does include the square footage advantages as well as increased prim allowances which can result in a wide product offering as well as demonstration products that are rezzed more often than not. Large stores with their expansive space means that products are more likely to be sold via individual product vendors rather than a vendor with navigation arrows used to browse products like a catalog. Having more products visible at a time can also psychologically increase the chances of impulse shopping which can only benefit the bottom line.

Larger parcels also allows demonstration models to be either permanently or semi-permanantly rezzed so that the visitor can interact with and inspect the product instead of just looking at pictures or watching a video. Even though more prims are available, permanantly rezzed items tend to be the less-prim items and more of them while the semi- permanantly items will have a space set aside for them to be made available via a temporary rezzer that does not count against the static prim allotment.

The Real Kicker when it comes to Music

There is no doubt that music effects our emotions, whether it be positive or negative, to some extent. Music has even been used by healthcare providers to assist with the treatment of diseases and other ailments. Our stress, social, and activity levels is influenced by music of which for some the purpose is to calm us down while for others the songs are meant to increase excitement. In a business setting some stores have used music to influence buying decisions of prospective customers.

Words within a song is one of the primary influencer whether it promotes good behavior, wrong doings, religious beliefs, anger, love, praise, or even just telling a story. Whether it be children grow up listening to nursery rhymes, teenagers listening to the radio, or adults attending concerts we are all stimulated by the lyrics which affects our memories. Everyone has a favorite jingle either because they heard it during a memorable event as well as a least favorite song because it was played during a low time in their life. This might explain why some businesses may choose to feature only instrumental music by less-popular composers in order to reduce the potential of negativity. Another attribute of music that affects us the speed of the song. Songs with a fast beat are more likely to increase excitement and happyness while those with a slow beat in contrast usually results in a calming effect. The speed of a song is measured in beats-per-minute of which some of fastest are well above 1000bpm while the slower are less than 100bpm. There are even some songs without a specified beats-per-minute such as “As Slow as Possible” by John Cage.

There are three sources of music within a virtual world; audio files played by a prim, streaming music configured on the parcel, or the audio syncronized to a video clip. Localized music can be projected from objects in-world which are scripted to play an audio file that has been uploaded to the server. The object typically will either play it on repeat or will play a series of audio files back-to-back segments if the complete piece extends beyond predefined technical limits. Streaming music can configured on a parcel by opening the land settings and copy/pasting the URL to the stream into a designated field. Video clips are configured within the parcel settings in a similar manner as streaming audio with the video itself visible on a specially configured prim in-world. For obvious reasons it is best not to use two or more of these three methods at the same time as it can be confusion for the avatar trying to enjoy it.